SERENIA
SERENIA is a local skincare brand aims to promote self-love and self-care in Hong Kong.
Key Skills: Strategic planning | Branding | Marketing | Public Relation | E-commerce | Social Media Management
Project brief:
PainWhen the founder first started, their Instagram account suffered from low online exposure and an inconsistent brand image.
Quick Win: To address this challenge, I reimagined their brand name and image, reflecting their core values. Additionally, I developed new branding elements and implemented omni-channel marketing strategies.
Results: Within a year, the business experienced remarkable growth, gaining over 5000 followers across social media platforms and successfully establishing three retail stores.
website: www.serenia.com.hk
Instagram: SERENIA_OFFICIAL_
How it began?
When Serena, the founder, approached me, she had been running her shop on Instagram under the name "Serena's Healing Garden". Recognizing the need for a fresh identity, I collaborated with her to rebrand the business as SERENIA. This new name not only reflects Serena's own persona but also encapsulates the brand's mission of fostering serenity (SERE-) and building a community (-NIA) centered around self-love and self-healing.
What next?
I embarked on crafting the brand identity, curating every aspect to create a cohesive and compelling narrative. From the color palette and typography to new product shots.
SOCIAL MEDIA MARKETING
More than just design.
I have hands-on experience in managing the production process, from concept to completion. I can not only design but also oversee production, ensuring a smooth and successful implementation of your vision.
E-commerce Management
Website design with functional plug-in.
